With the addition of Noble Ion Technology, our exclusive odor eliminating technology, to all three of our New & Improved formulas sWheat Scoop is now stronger, faster and sWheater than ever. But thats not all, our ingredients are flushable, biodegradable and made of 100% renewable resources so everything we take from the earth can go right back into the ground. All that odor fighting power without the added dyes, perfumes or harmful ingredients typically found in clay litter gets you a litter thats better for cats, people and the planet